Further proof that people who work in BDA’s (Big Dumb Agencies) are completely out of touch with reality is the news today that one of the Super Bowl ads we can look forward to next month will be for Nationwide Insurance featuring super loser K-Fed. That’s right, Kevin Federline, Britney’s soon-to-be-ex, live-in, faux rapper. Apparently, in the spot he will be poking fun at his so-called life. All in support of the campaign theme… “Life Comes at You Fast.” The concept was created to remind people they need to think about preparing for the future, said a company spokeshack. And no one has personified "Life Comes at You Fast" better than Kevin Federline, he added. Yeah… I’ll buy that. Federline joins Nationwide’s previous two Super Bowl spokesmen, Fabio and M.C. Hammer. Mmmm, wonder if Nationwide, and their BDA, has ever thought through the implications of associating their brand with a bunch of pathetic losers?
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And when I grow up, I'm going to be a brake pad on the car Britney bought me!
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