Advertising, ad campaigns, ad agencies, and the people that make it happen

Pardon me for not getting too excited here at the news that halftime sponsor of the Super Bowl, Pepsi is considering breaking a new campaign and tagline for its flagship brand, via BBDO, New York. And, in an effort to “extend the excitement” beyond the game, Pepsi has bought the front page of Yahoo.com for Feb. 4-5. Yahoo also built a Web site for the brand, Pepsisupercan.com, where consumers can get a code for a chance to win Super Bowl tickets for life and a diamond and jewel encrusted can valued at $100,000. (The winning code is scheduled to be unveiled right after half time.) In addition, Pepsi will advertise on Yahoo! Sports with video spots before and after the game. I mean OK guys, I know the Super Bowl is a big deal, and you’re spending a fortune, but seriously… a diamond and jewel encrusted can valued at $100,000. As Steve Jobs once described your illustrious brew… “It’s sugared fizzy water aimed at kids!” Hey, he said it, not me.

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We don't need no stinkin' diamonds and jewels!