Advertising, ad campaigns, ad agencies, and the people that make it happen

With all the talk about investing in new media opportunities, it’s interesting to read that the BBC (which does not rely on advertising revenues) has put aside nearly $700 to fund web projects such as online communities that revolve around certain shows. Some of the focus will go to popular shows with existing fan bases. Under this new strategy, existing websites such as “BBC Good Food” are being made more interactive and more "community-based", according to the BBC. Other popular BBC shows, will expand their websites, using new technology to give fans more space and bandwidth to talk to each other. Money is also being earmarked for new social networking sites, launched around other favorite BBC programs and magazines. Interestingly, Worldwide CEO, John Smith, said that while the teenage social networking market was nearing capacity, with sites such as MySpace and Bebo, the BBC's magazines showed there is an appetite for internet communities based around the corporation's top shows. Mmmm, maybe the “Wizened of Oz” will end up buying the BBC. But then, if he wanted the obligatory peerage from The Queen, he’d have to give up his recently acquired US citizenship. And as he only took that to avoid a few billion in taxes, I’m sure he could soon make that up with a few more dreadful Fox Network shows!

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Just because I want to control the world and bury its population in moronic, tatseless crap, doesn't mean I'm evil!