With the news last week that at least seven contenders have reached the semifinal round of the estimated $150 million Volvo creative review, and that the semifinalists are: Havas' Euro RSCG and its sibling Arnold; Publicis Groupe's Fallon; WPP Group's JWT and Ogilvy & Mather; independent StrawberryFrog; and Omnicom Group's 180, I have a couple of questions: How can you have seven contenders in a semifinal? Surely you can only have four. And secondly… How can O&M be pitching it when they are already the global agency of record for the Ford account? Which considering the current state of the auto company, might require the full time efforts of O&M to move some of that iron cluttering up dealers forecourts. Oh, and while I’m at it, here’s a third question… Why is Euro RSCG who has handled the brand since 1991 bothering to go through all the hassle and expense of re pitching it when the chances of holding on to it are less than one in ten?
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Volvos last forever. Who knows if Ford will still be here in a few years!
Erm - Volvo belongs to Ford
Euro's chance is at least 1 in 7
JWT handles Ford in its biggest market - the US
And you really do need a fact checker
Posted by: Anonymous | January 15, 2007 4:49 PM | Permalink to Comment