The Super Bowl madness is starting to ramp up. With the news that some spots are selling for more than $2.6 million and that most of the inventory is already sold out, I have to ask the question… How many of those $2.6 million spots will be a complete and profligate waste of money. Well over half I would guess. In the days of the dot com bubble, companies that went out of business before the next football season started were blowing dumpster loads of money on all kinds of inane ads. But that’s OK, because it wasn’t really their money, it was the venture capitalists money… And it wasn’t really theirs either, it was their investors. With all the talk about new media and the move away from traditional 30 second TV spots, the Super Bowl, and probably the Oscars, are the only bright spots on the Big Dumb Agencies calendars. Wonder how long that will last?
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We can obviously look forward to more rubbish from Go-Daddy!
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