Advertising, ad campaigns, ad agencies, and the people that make it happen

For those who doubt that football –The kind you play with your feet - Is the most popular game in the world should take note of the viewing figures just in for all of last years major sporting events. Apparently, the World Cup final between Italy and France was by far the world's most-watched sporting event on television last year. According to the new report by Interpublic's Initiative Futures Group, the global (football) soccer event held in Germany pulled in an average audience of 260m, with a final total worldwide audience of 603m tuning in to watch at least some part of the match, more than double the figure of any other worldwide television sporting event. The worldwide viewing figures for the tournament were also up from the 2002 World Cup, showing its biggest increase in audience in the Asia Pacific region and North America. One of the most notable features of the audience profile for the tournament was that more women than ever watched the matches, making up 41% of the total global audience. In second place, the Super Bowl, which was placed first in the poll for non-World Cup year 2005, drew an average live global audience of 98m, an increase on the 93m who tuned in to watch the event last year. I’ve often wondered why the winners of the Super Bowl call themselves World Champions when only American teams take part… And now that baseball has a World Championship tournament, why do they keep calling the “World Series” the “World Series?”

.

You play the "World Cup" with a round ball, not the pointy one!