Advertising, ad campaigns, ad agencies, and the people that make it happen

Put this in the “You must be kidding” column, but when I read today that K-Swiss, manufacturers of tennis shoes and gear will be breaking a TV campaign in March featuring one of the world’s female tennis legends, I thought, OK, Stephie Graf, or Venus Williams, or someone of equal status… Then I read it’s Anna Kournikova who will be featured in the TV as well as print ads appearing in fashion and lifestyle magazines. And here’s the best bit… “Having an individual of Anna’s profile represent K-Swiss will serve as a huge asset for the brand,” Jennifer Weiderman, vp-marketing at K-Swiss, Westlake Village, Calif., said in a statement. “Her mix of athleticism and style will help us to reach out to consumers 13-30, while bringing the brand back to its tennis heritage.” Well, maybe, but only if your heritage is based on never having won a major tournament in your entire career. Wanna bet that if they had a golf range, they’d be paying millions to Michelle Wie?

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So Michelle and I are playing doubles in the National Losers Championships. We won't win, but we'll make a fortune!