Wow. To think Oscar night is just over a week from now. It means we can look forward to another festival of outrageously priced spots that leave you wondering why they bothered. As the second most expensive media buy after the Super bowl with a single 30 second spot costing $1.7 million, you might hope the agencies responsible… And whatever you say about the client leaning on the agency to produce mediocre work, ultimately the ads are a reflection on the agency, might go out of their way to avoid the me-too content we are forced to sit through on these “big-event” bashes. It should also be an opportunity to see the new J.C. Penney work from Saatchi and Saatchi. Based on Kevin Roberts much hyped “Lovemarks” strategy, which having read his book, I’m still none the wiser about, it will see the debut of their new, earth shattering tag line… “Every Day Matters!” And at $1.7 million per 30 seconds those days can be very expensive.
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What are the chances of Oscar getting Wilde next week?
George
As I sit here in less then amazement, my attitude about the aproaching Oscar spectacle and the new tag line "Every Day Matters" is a simple HOOOOO HUMMMMMM!
Roy
Posted by: roy | February 17, 2007 7:53 AM | Permalink to Comment