I never cease to be amazed by the rubbish agencies spew when describing their latest work. Grey, which has handled the Pringles potato chip account for the last ten years has consistently churned out embarrassingly awful work. Today they announced their latest effort… According to them, size still matters—but small's not so bad. Mmmm… Reading on… "The target is the 42-year-old woman who buys for the house and for herself," said Rob Baiocco, CD at Grey New York. He claims that the work is a celebration of all things small, from MP3 players to Mini Coopers to toy dogs. Set to an upbeat, bouncy tune that extols the virtues of smallness, it ends with the tagline, "Small. It's the new big." Just when you thought you couldn’t handle any more excitement, they tell us… "Pringles will be a mega brand that delivers great tasting snacks to our customers. We'll meet consumer needs and makes sure it fits," said Douwe Bergsma, North American marketing director at Pringles. And best of all, they recently introduced Pringles Select, an upscale version of its chip. An “Upscale” version of a potato chip… And what exactly do you think that would that be?
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Recommended reading before buying "Upscale" potato chips!
Let's see a 42 year old woman. Most who have kids are dealing with teens who no longer take a sack lunch to school, and don't really care about what chip they are eating. Mom is looking for bargans, and if she eats chips at all she broken chips, not going to sever those to her friends.
For the stocker in the local grocery they are a pain to stock on the shelf and when they hit the floor you can forget that can.
For get it.....they aren't worth the effort.
Posted by: Roy | March 1, 2007 8:22 AM | Permalink to Comment