A nice piece on alwayson about yet another “Off-the-shelf” production company offering TV spots for as low as $300. Yeah, I know it’s not a new idea, and we’ve been hearing about it for at least the last five years. But the thing that makes this outfit different is the quality of the spots. The company is Dutch based spotzer.com and the site is well worth a visit. With the current average price of a national, network ready 30 second spot hovering around the $600,000 area, I’d say there’s a lot of potential for this kind of operation out there, particularly for local advertisers. As Spotzer’s founder, Andy Klein puts it so well, "Does a health club in
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So what did you expect for $300?
George, but a health club in San Francisco will certainly care when the same ad advertises another San Francisco health club the moment their overpriced contract for air time expires. Then they've branded their competition! That's the problem with these template ad companies, they expect the small businessperson not to be able to figure out their value proposition...has less than no value. Now compare with the first global internet-based TV ad agency Cheap-TV-Spots.com and its sister agency BareNakedAds.com which produces custom-made national-quality ads for free in 24 hours. CheapTVSpots.com has 50 international awards for their discount ads and honest air time, which is likely more than these others have total clients.
Posted by: Anonymous | April 25, 2007 8:52 PM | Permalink to Comment