I know that Coke and Pepsi are iconic soda brands, but sometimes when I read how they describe themselves I wonder if they realize they are talking about what Steve Jobs once described as fizzy, sugared water aimed at kids, rather than vintage champagne. Pepsi's "More happy" campaign broke earlier this, replacing "Pepsi. It's the cola," which broke in 2003, the new ads "capture what it feels like to drink Pepsi," said company spokeshack, Dave DeCecco. "It means different things to different people, but it's always positive. I mean… “It’s the cola”… Well, duh, I didn’t think it was “The anti-freeze.” Apparently, ads in the campaign will direct viewers to Pepsigallery.com, where they can see the new variations of the Pepsi can. The company will launch a new design every three weeks, accounting for 35 in total. To which I have to ask… Why would I go to a website to look at Pepsi can designs? Unless I had such a pathetic life that I would consider this a worthwhile thing to do with my valuable life… Particularly when I could be doing blog entries!
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I am the Pepsi Ninja... Of course I'm "More happy." I get paid to do the TV spots and I don't even have to drink it!
George in general I find the Coke, Pepsi battle a lesson in who cares. As for Pepsi and their multitude of can designs, and new slogans why waste your time? Or do they need to give a few creative (?) kids a few additional days of emplployment? My normal drink of choice is coffee not pop,soda,cola or what ever you call it today. The blond in my life buys what ever is on sale and the brand makes no difference. If I buy one at a race track (seldom) I buy what ever the joint sells (who has the contract.) When I am watching the tube and a commercial comes on I head for the pisser. It's all a waste of time Pepsi.
Posted by: Roy | February 3, 2007 9:48 AM | Permalink to Comment