With the advent of television, the pundits were soon forecasting the immediate demise of radio, but it didn’t happen as radio reinvented itself with different programming, formats and schedules. Today, with so much audio and video content coming via the Internet, radio is again trying to reinvent itself… As… a visual medium! "This is no longer the age of 'having a face for radio.' (I guess she means something less than Brad Pitt) This is a visual medium now." Say’s Dianna Jason, of Power 106, a Los Angeles hip-hop radio station. Regular radio, troubled by declining listenership and revenues, sees its salvation in serving up video band clips, consumer generated content (CGC) and local personalities doing stupid things on the Web for the YouTube fanatics. "People are either going to have to get with the program or get lost," say’s Fatman Scoop, (Nice name, Fatman!) A DJ on Hot 97, an FM station in New York. "Listeners don't sit in front of a radio for three hours like they used to. If they don't hear stuff they like, they go to the Internet." Yeah, but then you wouldn’t be listening to “Fatman!”
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You know Fatman Scoop looks suspiciously like Paris Hilton to me!
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George
Around this little office if I want music it's provided by a CD first then it's satellite radio and the same goes for the truck. The tube is either on Fox News or CNN or on a race, the computer is working on other stuff and doesn't have time to bother with watching a radio bimbo etc.
Cheers
Roy
Posted by: Roy | February 15, 2007 11:13 AM | Permalink to Comment