I know I’ve posted about this kind of thing before, but I still find it funny when I read in AdWeek that at least six agencies have advanced to the semifinal round of Activision's creative review. As long as I’ve been following sports, or any other kind of knock-out competition, the semi-final round of anything can only have four contenders. If you must, you can call it the penultimate round, but not the semi-final. The second thing I do seem to go on about is when I read that “Consultancy A-Team Advertising Advisors has been hired to conduct the review, with ex-Select Resources International executive Russel Wohlwerth leading the effort. Wohlwerth was unavailable for comment.” As the total billings on the account over the last year were $25 million, what percentage of that goes for the consultants fees… And why does any client need a consultant anyway? Shouldn’t Activision’s Marketing Director be up to speed with which agencies are doing the kind of work that would be a fit for them? That should be an essential part of their responsibilities; anyone who claims otherwise is an idiot.
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These guys have been in business since before the Mac hit the streets!
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