Where's the Dell Dude when you need him?

Know More: Industry News

Having worked on the account at both Chiat and GMO for several years, I’ve always followed the fortunes of Dell Computer. For many years they could do no wrong, but in the last couple of years, seems like they can’t do anything right. So, I wasn’t surprised with the board's decision to bring back Michael Dell as CEO in place of Kevin Rollins, it obviously signals frustration with the resurgence of Hewlett-Packard and other competitors in addition to a general lack of progress in the high margin server and storage markets. Company officials have also said Dell will once again miss sales expectations, but nobody is expecting any major changes with the reemergence of Michael Dell as CEO. Instead, based on Michael’s past track record, they’re expecting a more obsessive focus on process and the bottom line. And also based on the company’s track record, I fully expect them to bounce back.

Hey Michael... Are you sure that's the image you want right now?

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George have you ever tried to contact Dell Customer Cervice? Frist you have to call enough times to find any one english speaking. Then you have to figure out how to get past their customer cervice and to a secretary who will direct your call to some department that really has an answer. The computer I type this message on is a DELL, and it might be the last one.

Posted by: Roy | February 2, 2007 7:26 AM | Permalink to Comment

I can guess that there will be a very strong focus on cost cutting. What Dell needs is product development/differentiation and better customer care, not more math-illiterate 6 sigma cost cutters

Posted by: Adelino de Almeida | February 2, 2007 2:26 PM | Permalink to Comment

I can guess that there will be a very strong focus on cost cutting. What Dell needs is product development/differentiation and better customer care, not more 6 sigma cost initiatives

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