Advertising, ad campaigns, ad agencies, and the people that make it happen

Late last week Google CEO Eric Schmidt, challenged audience members at the annual ``State of the Valley'' conference in San Jose to think about the impact of the Internet in a global world where everyone is connected. The people who organize the information for an online world will be the winners, he said. Google, which this week reported that quarterly profits soared above $1 billion for the first time, also predicts that personalization of that information will continue to be one of the biggest trends for the Internet. Schmidt said continual tweaks to Google's algorithms was making the company better at matching shoppers and advertisers and making more money while showing fewer ads to the general users of its search engine. “We're trying to be a one-stop shop for all this advertising value,'' he said. All I can say is, if I was the principal of a BDA (Big Dumb Agency,) I’d be looking to get into some other line of work in the future.

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