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Mar12
Google's world domination continues apace!
When I was speaking at the PSFK Conference in New York last week, I said that eventually Google will take over the world. Today’s news in the Wall Street Journal that Google has started selling TV ads is just one more nail in the coffin lid of the traditional advertising and agency business. Apparently, Google began testing TV ads last year to Concord, CA customers of cable company Astound Broadband. In addition Venture Beat reports Google is about to forge a deal with satellite TV company Dish Network. At the same time, Google's move into newspaper and radio is progressing rapidly. At a recent NPA conference James Conaghan, the NPA’s VP of research pointed out that Google had sold three months' allotment of inventory in just three weeks. The radio side is not doing as well because of insufficient quality inventory, but based on Google’s track record, I would expect them to soon start making significant inroads into that market.

 

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I have the plans. They're yours for one billion dollars!

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