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« Hillary Clinton in Barack Obama's 1984 TV spot... A "Bad New World" for consultants? | Main | Agency reviews and other dumb things about advertising. »

Mar22
I doubt if YouTube is particularly worried about this!

If you ever needed proof that there is really little to choose between the awfulness of the main broadcast networks, today’s news that NBC and News Corp have entered into a partnership to launch a Web video distribution channel, obviously aimed at the massively dominant YouTube, should convince you. In an obvious attempt to control what gets aired, whether it be their own program content, or viewers “Mash-Ups” which will be strictly censored for content, all no doubt surrounded by massive amounts of advertising, they are missing completely the point of what has driven YouTube’s success. Its openness and lack of advertising. As an example of what we can expect, last night’s NBC Evening News, consisted of less than ten minutes of “News,” ten minutes of “Magazine” type filler, and ten minutes of advertising. As is happening with MySpace since Fox bought it, the YouTube crowd are not going to be thrilled with that kind of offering.   

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We will offer a "Fair & Balanced" service. And I'll decide what's balanced and what's fair!

 

 

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