Advertising, ad campaigns, ad agencies, and the people that make it happen

If you’re in the market for an Xbox, or a new PC, pack up any stray weaponry you may have lying around and grab a flight to Mexico. It would seem that Mexico City's newly-elected mayor Marcelo Ebrard has decided to purge the city's mean streets by dishing out cash or a free Xbox for every handgun turned in to the police, while anyone surrendering a heavy caliber-weapon, such as a machine gun, will earn a shiny new PC. This would seem to be a rather more serious ratcheting up of the usual trade in programs offered by your local consumer electronics store. But, as at the last count, I think there were three guns for every inhabitant of the United States, it might be something worth considering. Although the NRA might have something to say about that, what with video games being far more dangerous than that loaded Magnum 45 you have a habit of leaving lying around in the kitchen drawer.

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