The incredible news today in the New York Times about the continuing Julie Roehm/Sean Womack/Wal-Mart legal hassle, goes to prove two things… Never think that anything you put in an email is safe… And above all else, people in advertising think they are not only a step removed from the realities of life, which they prove daily by producing unrealistic work, but beyond that, they considered themselves… Fireproof… In other words they suffered form an increasingly common ailment… “Hubris.” With the incredible content of their emails, and their aggressive pitch for employment with the agency they intended to recommend Wal-Mart, their employers, should place their $600 million account at, one has to wonder at the naivety, not to mention bone-headed stupidity of these people. Wal-Mart is now suing them for ALL their legal costs. Not only will these people never work in marketing or advertising again (unless they can find someone even more stupid than they are to employ them.) They will spend the rest of their days paying off the costs of this moronic mess they have got themselves into.
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How about peanuts?
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