Advertising, ad campaigns, ad agencies, and the people that make it happen

A couple of days a go, I posted about the upcoming venture between NBC and News Corp aimed at chipping away at YouTube's dominence of the internet video space. I expressed my point of view that YouTube shouldn't get their knickers in a twist about it as it will soon be saturated with ads and station promo's that will eventually drive the audience away. But "MediaPost" reminded me of another reason they shouldn't be concerned. Most film and entertainment companies exhibit a terrible track record when it comes to mergers and agreements that are supposed to end up beneficial to both parties. Don't know if it's the nature of the beast, but most of these companies are driven more by a desire to destroy each other, rather than work in harmony to build a successful partnership. And when you consider they will still be fighting each other for dominance in the regular TV world, I don't think I would bet money on this working out long term.

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I'll give it a year!