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Mar15
Nike... Weiden + Kennedy... It ain't over... Yet!

Oh dear. Following on from my post of yesterday about the cracking of the Nike dyke at Weiden & Kennedy, news today that Michael Folino, the lead creative director on Nike at W + K, said he parted with the agency on Friday, the same day the client informed Wieden it would look beyond the shop for ideas on its running shoe business. People at both the agency and the client are staying tight-lipped about this new development. Folino’s tenure was brief and apparently, none too happy. It seems that after Folino joined the agency in July 2006 from DDB in Chicago, he and Wieden's new management team were not getting along. Last September, managing director Tom Blessington took over Portland managerial duties from global COO Dave Luh; by year's end, Jelly Helm and Steve Luker began supervising the creative department. A few weeks later, global Nike account director Rebecca Van Dyck departed for a post at Apple. All in all a recipe for dissatisfaction, if not chaos. Stand by for more on this… Because believe me It ain’t over by a long shot.

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Standing by for the final curtain.

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