Advertising, ad campaigns, ad agencies, and the people that make it happen

Whatever happened to the days when kids stuck in the back of cars on long journey would play games that involved the use of pencil and paper and looking out the window to identify and count telegraph poles or the number of sheep in a field. Well now, it would seem that electronic games, CD players, DVD players and iPods are not enough, ‘cos now Chrysler and Sirius Satellite Radio are bringing the tube to minivans. The DaimlerChrysler unit will offer Sirius Backseat TV--a product new to cars and satellite providers--first to its minivans and then to the Chrysler 300, Dodge Charger and Magnum, and Jeep Commander and Grand Cherokee. The feature, which will be exclusive to Chrysler Group vehicles for the first year, will initially carry content only from Nickelodeon, Disney Channel and Cartoon Network. Hopefully the little brats will be equipped with headphones, because if I was driving and had all that racket going on behind me… I might end up sticking them in the trunk. Oh, wait a minute, minivans don’t have trunks. I’ll have to think of something a little more drastic.

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