Advertising, ad campaigns, ad agencies, and the people that make it happen

One thing I’ve always said about this business is that nothing lasts forever. An account can be at an agency for years, but eventually, it leaves. It happened with United years ago, it recently happened with Volvo. One day it will happen with IBM. But the interesting news yesterday is that Nike has started to shift some work out of Weiden and Kennedy. OK, right now it’s just the running shoe account, which isn’t that small, it’s what the company was founded on, after all. But, it’s probably the first crack in the dyke. Although Nike is a $220 million account, its loss would hurt, but not kill W&K. The shop has long since graduated from being a one account agency. However, overseas offices, like the one in Amsterdam would be decimated, but above all, it would be a severe blow to both pride and moral. This is one to keep your eye on.