Advertising, ad campaigns, ad agencies, and the people that make it happen

I had to laugh when I read today that TV celeb/cook and author Rachael Ray will appear in an upcoming multimedia effort for Dunkin' Donuts in an effort to help the cops favorite dining etsablishment develop new healthier food and beverage options. Yeah, that’s right Dunkin’ Donuts… developing healthy food and beverage choices. Isn’t the whole culinary premise a donut relies on, the fact that it’s deep fried in your choice of fat, oil, or grease? Hill, Holliday, Connors, Cosmopulos will be producing ads themed "America runs on Dunkin'." With a spend in excess of $140 million on ads and promotions. The first TV spot starring Ray is scheduled to break next month. Along with print, radio, online and in-store merchandizing. But here’s the best bit in a quote from Ray… "I am excited to work with Dunkin' Donuts' team of chefs as they expand their menu to include new items for customers looking for more health-conscious options.” That’s right, she actually said chefs. And yes, she is talking about Dunkin Donuts…. Looking forward to their first Michelin star!

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So, how many deep-fried donuts can you eat in half an hour?