Advertising, ad campaigns, ad agencies, and the people that make it happen

Tesco, the biggest supermarket chain in the UK has finally decided to dip its toe in the US pond, but not with mega-stores, going instead for the small-store concept under the “Fresh & Easy” banner. Right now the web site talks about future openings in Arizona, California and Nevada with the first 14 sites being in Las Vegas. Which makes me wonder how much space they’ve allocated for the slot machines in their 10,000 square feet stores, ‘cos as anyone who’s been to Vegas knows, everything from 7/11’s to public toilets have rows and rows of one arm bandits to entice the punters to part with their money after they’ve bought their “Twinkies” and “Red Bull!” (Standard diet for all night gamblers.) As part of their environmentally conscious persona, they’ve also promised to power their El Segundo distribution center by solar panels. And if you’ve ever been unfortunate to have spent time in El Segundo, you’ll know it’s right next to LA airport, and usually blanketed in smog and aviation fuel fumes. Maybe the solar panels could power windmills to blow all the crap away. Oh, but the panels would have to generate the power first… It’s kind of a catch 22 situation. Still, I’m sure Tesco has it all figured out.

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