Advertising, ad campaigns, ad agencies, and the people that make it happen

I just love the way Procter & Gamble Co. today rushed out with an ad campaign in response to the nationwide pet-food recall stemming from the contamination believed to have killed or sickened thousands of pets. What’s funny is that the first ad responding to the pet-food recall doesn't offer an apology, but does describe employees as 'heartsick that any of our Iams and Eukanuba products were involved.' Oh right, and if Fido is about to expire on the kitchen floor, that’s going to make me feel a lot better. The funniest part about this whole fiasco is that Iams and Eukanuba are outrageously expensive compared to most supermarket “own brand” varieties, most of which weren’t affected by the recall. I guess the old expression… “you get what you pay for” doesn’t apply to pet food!

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Tell me how much you love Iams!