Advertising, ad campaigns, ad agencies, and the people that make it happen

I've often wondered how Donald Trump gets away with the crap that he does... And I'm not just talking about his hair or his abominable taste in interior and exterior design. No, I'm talking about his so called reputation as a "Super Mogul." After all, he's already run his chain of casinos into bankruptcy -- twice -- and it now looks like his pathetic venture into the publishing business is heading for the rocks. His magazine, Trump, a quarterly lifestyle book published via a licensing arrangement, is on the verge of financial ruin, according to insiders. "They owe money to everybody, and are being sued every which way," says one, while another claims the title will likely go on hiatus unless he or some other backer comes to the rescue. The magazine has been around since 2004, when it was launched as Trump World. (No surprise there!) But since last year, its staff has fallen from 25 to single digits. Under the terms of his deal, Trump is supposed to get $135,000 each time an issue is published. And as one commentator notes, "considering how much of his income seems to come from cheesy licensing deals these days, we're sure he's anxious to keep getting those checks."

.

I said "Life Style"... Not "Hair Style!"