Many see the proposed takeover of Yahoo by Microsoft as a reaction to the ever-increasing concerns about keeping up with the Google Monster, particularly after losing a recent bidding battle for online advertising specialist DoubleClick. With Google developing easily downloadable Internet-based software capable of challenging the dominance of Microsoft's Office Suite, some think Microsoft has little choice but to move quickly and decisively. Last May, Yahoo CEO, Terry Semple went on record as saying, "My impartial advice to Microsoft is that you have no chance," adding that it would not be smart to sell "your right arm while keeping your left." Right now, Yahoo is keeping quiet about the takeover bid. But even if some kind of agreement is reached, it's certain to face heavy antitrust scrutiny, with regulators having to decide if the government should allow a company with a monopoly in one field of technology to boost its position to fight another company with a growing monopoly in another field. Early days yet.
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First thing we do is change that crappy logo!
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