I had to laugh when I read in Tuesday's "Guardian" that Manchester United, one of the world's great football teams (that's the game you play with your feet) has decided to undertake a huge on-line campaign to increase their world wide fan base to 50 million. I'm not surprised as their kit seems to be worn by street urchins across the world from China to South Africa. And, as the impending arrival of Beck's in Los Angeles will no doubt prove, the actual game often takes second place to selling boat loads of tacky merchandise. No, what I laughed about after reading the Guardian piece, was that ex Saatchi & Saatchi ad-lad, Lee Daley, who is now United's Commercial Director, actually had United's Senior Management flown over to last weeks Cannes Festival to make pitches at everyone and anyone associated with the ad biz. Not to be outdone by AdLand's hoi polloi, they rented a yacht and hosted a giant piss up for the hundreds of media and marketing scumbags in attendance at the world's most over hyped AdFest. So, what's next for Manchester United... Getting Damien Hurst to do diamond encrusted jerseys?
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Yeah, I ordered the gold fittings for the bathroom, and you have an unlimited charge account on Rodeo Drive! So can I just play a bit of football now?
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