Having returned last night from my six days in London, I've had a bit of a sleep and managed to do without alcohol for eight straight hours... So now I'm ready to get some serious posting done. One of the great happenings during my stay was to be in the area when the London 2012 Olympics logo was unveiled to a great deal of derision and disgust. I have to admit, I'm a bit underwhelmed by it, but not surprised by both the design, and its $800,000 price tag.
There's no question, being a "Corporate Design Consultant." Has to be the best racket in the world. You take a year and get paid a fortune to come up with something you defend in the most obtuse language which is is really just a load of old rubbish. But the beauty of it is, the more you charge for it, the better it must be. If you've ever watched "Putney Swope" - One of the greatest movies ever made about the ad biz - The opening scenes feature a weird motivational researcher who gets paid thousands of dollars to tell the agency how to sell beer... His solution "Beer is an extension of a mans "Pee-Pee-Dickie!" Brilliant... 'Cos it cost a fortune.
When I worked on the Xerox account, They needed a new logo and tag line. Landor and associates were paid $3 million to come up with a big ugly X and a line... The Document Company- Xerox." The problem was the old logo was a less ugly X and the tag line was... "Xerox- The Document Company." So, all they did was rework the X and switch the line around. Where can I get a gig like that?
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I would have done it in a week for $400,000!
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yeah this logo is really ugly and there is a comment said that this logo can cause epileptic. You said this logo price is $800.000? I cannot catch the meaning from this logo.
Posted by: Business Education | June 7, 2007 9:07 AM | Permalink to Comment