Dontcha just love the news out today that 17% of senior marketers say their organizations have bought advertising in return for a news story? This according to the results of the fifth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey of US chief marketing officers, directors of marketing and marketing managers. 7% of marketers said their organizations have had an implicit/non-verbal agreement with a reporter or editor that they expected to see favorable coverage of their company or products in exchange for advertising. And 5% of marketers said their companies had paid or provided a gift of value to an editor or producer in exchange for a news story about their company or its products. And here's the best bit... “These results indicate that there continues to be a group of marketing executives that do not respect the proper role of news media,” said Mark Hass, global chief executive officer of Publicis Groupe’s MS&L. “Even the smallest percentage of people who are willing to pay in return for a news story creates an ethical issue that the marketing industry needs to address.” No Kidding!!!
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So... I work in advertising!
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