Advertising, ad campaigns, ad agencies, and the people that make it happen

Reuters reports today that a deal is expected to be announced next week between Dow Jones & Co. and News Corporation Empire of "The Wizened of Oz" (Rupert Murdoch) Apparently, the two sides have completed talks and have agreed to Murdoch's original $60 per share offer, sources say. The agreement hinges on the approval of the Bancroft family, the controlling shareholders of Dow Jones. Dow Jones and Murdoch reportedly reached an agreement last week that would potentially safeguard the editorial integrity of The Wall Street Journal, a key element in convincing the Bancrofts to accept a deal. Well, all I can say is based on his track record, the chances of any integrity, journalistic or otherwise, are pretty slim. He's made those very same promises in the past when he's bought other newspapers around the world, including The New York Post and The Times and The Sun of London. Once he got his slimy Antipodean tentacles around them, he's done exactly what he wanted, including putting naked girls on page three and dictating every last iota of each papers editorial policy. Not to mention firing large chunks of the editorial staff of just about every paper he's bought. We can expect the reporting of politics in the WSJ to shift significantly to the right... Yes, even further than it is now, impossible as that may seem! More later.

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Would you buy a used newspaper from this man?