Advertising, ad campaigns, ad agencies, and the people that make it happen

One of the things that really ticks me off is how advertisisers treat their audience like idiots. Remember what David Ogilvy said many, many years ago... "The consumer isn't stupid. She's your wife." This was brought home to me today with the  news that there's lots of chat about whether or not Britney Spears used a body double to replace her double sized body in her new fragrance ad. Access Hollywood ran a poll to see how many readers thought it was her real body. Only 6% believed it was her... And that was Lindsy Lohan and all her spaced out new pals in in rehab. Everyone else thought it was either Photoshopped or a body double. I'm with the majority. I mean every time I get my weekly copy of the National Enquirer, it's full of pictures of big bumb Britney shaving her head or flashing her "Unmentionables" Best of all though, was the statement put out by Elizabeth Arden who makes this so-called perfume. They refer to this female version of Old Spice as a “Confident expression of optimism and individuality. We all have beliefs that are treasures in our soul. Some are fun with a superstitious twist, others are words to live and love by, the remainder serves as inspiration when we need it the most. Britney’s next fragrance is a reflection of her soul. As she shares her beliefs, we reflect on our own.” What the heck is that all about? Sounds like something written by a crystal gazing MBA!

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Ouch... Double Ouch!!!