Interesting piece in today's AdAge by Scott Berg, the head media guy at Hewlett-Packard, talking about how he is less than thrilled with mobile-web advertising. As he puts it so well... People use their phones to communicate and get information, nothing is going to piss off a potential customer more than being bombarded with a steady stream of unwanted ads. "I have a number of concerns about the push technology. One of the big ones is there's going to be a huge backlash by consumers if we start to push text messages or voicemail messages, and that's going to lead immediately -- immediately -- to legislation against this type of activity." Damn right! Much better, says Berg, to develop a strategy that ties in with distributors, resellers and others. In this way the mobile phone becomes a useful and appreciated tool for consumers at the point of purchase. All of this should be tied into search functionality, a very much different process on a mobile phone than on the PC.
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Gotta get that message out there!
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