You might not be seeing too much of those dancing bears and instant tattoos that signify the soporific advertising a great many mortgage companies have pumped out over the last few years. Meaning that a lot of Internet shops and their Web sites could see much of their advertising disappear as the mortgage crisis looms bigger and bigger. According to Nielsen/NetRatings’ estimates, mortgage companies spent around $378 million on Internet display advertising in the first six months of this year, with a great many of them also buying search advertising. In fact, 16 percent of all online advertising comes from financial services companies, second only to the retail sector, according to an Internet analyst at Oppenheimer. Countrywide Financial, one of the U.S’s largest online advertisers, spent $34.8 million in July this year on Internet advertising alone. And as they just borrowed a couple of billion dollars from B of A they might have plans to keep on spending.
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It's over!
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