Well, it looks like the economy is on the skids... And don't let the clowns on CNBC tell you it's a "Healthy Correction" or a "Buying Opportunity." Maria Bartiromo and all the other pundits don't have a clue. Come to think of it... No one on Wall Street does. Anyway, the point of this rant is to make sure everyone in advertising is prepared for the worse. It's a well known fact that when things get tight, clients slash their ad budgets. Yeah, we know it's short sighted, but it certainly give the bottom line a one time swift kick in the pants. Don't want to be a Jonah here, but believe me... It will happen.
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What, me worry? All my stuff is in the Cayman Islands!
» Storm Seasons Upon Us, We also Need to be Prepared for a Financial Tsunami from TheAlphaMarketer
On another blog I talked about the impact the storm season and unknown disasters can have if we don't have contingency plans in place. A recent post by my colleague at Ad Hurl, George Parker, talks about the subprime tsunami... [Read More]
Tracked on: August 15, 2007 11:47 PM | Permalink to Trackback