If I had an agency (God forbid!) And a new Marketing Director arrived on the scene at my largest client... I would immediately resign the account. After all, why spend a few short months trying to impress the new guy/gal that you are the best thing since sliced bread... Get it through your thick head... The minute they walk through the door, you're toast. The perfect demonstration of this is the news today that career-search giant Monster.com has begun a review of creative chores on its global ad account. The move comes three months after Monster.com hired Joan Blackwood as chief marketing officer. She had been with technology firm CA, formerly Computer Associates, in N.Y., as svp, worldwide marketing. She also served at Bank of America. And began her career as a copywriter (groan) Which means she is VERY creative!!! This situation is inescapable. Cut your losses, don't piss away dumpster loads of money entertaining the new MD at the finest watering holes you can quickly melt down a black AmEx card in... You have more chance of being struck by lightening than you have of holding on to the account... But go ahead, blow a ton of money defending it. Miracles do happen... But hardly ever in the ad biz!
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Hi... I'm your new client... You're screwed!
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