Loved the piece in today's Guardian on-line about "Silver Surfers." Pointing out that people over the age of 65 spend more time on the web than any other group. Which I guess is why most people putting together an on-line strategy will ignore them. After all, every TV station, radio station, magazine, newspaper, web site and book match cover advertiser does. Seems like they are all obsessed by that prized 18 to 25 year old demographic. You know, the one's that work for minimum wages at McDonalds and after buying their cigarettes, Doritos and Bud Lights have almost zero disposable income left. So let's ignore the old geezers, who've probably paid off their mortgages and have lots of money to blow, and concentrate on the acne encrusted wankers with the empty pockets.
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So, I thought we could all club together and buy a yacht, or something.
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