Why am I not surprised to read in a new study from Pete Blackshaw and Mac Kalehoff at Nielsen Buzzmetrics that most people think advertising, and the people who work in it, are a bunch of charlatans? The study charted popular associations with advertising, mapping them on what looks like a dartboard, Guess what's right near the bull's eye? "False" and "misleading." Writes Mr. Blackshaw on his blog: :"In this case, the terms 'false,' 'deceptive' and 'misleading' -- all highly associated with conversation related to advertising -- are quite instructive. They appear to reflect overt skepticism around advertising, and the data may well give pause for marketers to rethink the role of trust and authenticity -- even transparency -- in advertising." Nothing new there, really!
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Welcome to advertising!
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