Advertising, ad campaigns, ad agencies, and the people that make it happen

I've never been able to connect the "Good Old Boy - Super Macho" image of NASCAR with the fact that it's main sponsor has always been a so-called beer that's as close to real beer as their racing cars are to ride-on mowers. So today's news that Budweiser will no longer sponsor NASCAR, and be replaced by a brand of brown colored water that goes by the name of Coors Light, leaves me even more mystified. Isn't this the sport that grew out of the old Moonshine runners of the deep south? I guess these guys must be confusing "EverClear" with "EverWatery!"

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Germans drink real beer. They use Coors Light to wash their cars.