OK, it's finally Labor Day. One of the few public holidays Americans enjoy. Unlike the rest of the world which seems to get six months a year off. Making many Americans terribly self righteous and smug about being such hard workers without stopping to think that having to hold down three jobs to make ends meet is actually a recipe for a happy life. I doubt if even ten percent of the population even knows what the hell they're supposed to be celebrating today. It just seems to be another one of those holidays retailers and car dealers use to hype a sale, along with "President's Day," Valentine's Day," "Ground hog day." Or whatever. The awful ads usually follow suit, with all the "St Patrick's Day Sale" ads being in green, and the "President's Day Sale," ads having lots of pictures of George Washington etc. You get the idea. But I wonder if anyone has ever done a study to show if any of this crap is actually effective or not? I'm sure they have, and I'm sure all those dumb retailers will claim they do. But then as Lloyd George once said... "There's lies, damn lies, and retail sales ad effectiveness studies." Or something like that. Anyway... Happy holiday.
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Works for me!
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