Google is working on plans to take on Facebook's advances in social networking by opening up its own lesser-known service, Orkut, to work with third-party applications in an effort to surpass its rival. Apparently, the project is codenamed "Maka-Maka" and the long-term goal is to go further than Facebook in opening up its social networking platform to the rest of the Internet. Facebook took social networking into new territory in May by opening up its platform to outside software developers, with News Corporation's MySpace to follow suit this month. Industry experts have said: "The real killer app for Google is not to turn Orkut into a Facebook clone. It is to turn every Google app into a social application without you even noticing you've joined yet another social network." Meaning, even more money for the 800 pound gorilla!
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