There was an interesting story in yesterday's Wall Street Journal about the ever-escalating pressure on girls to live up to various brand-named fashion ideals. But now, according to the story, it's worse than ever. Not only do many little girls and teenagers feel as if their clothing determines their social place, but there is an increasing emphasis on designer names. So perplexing is the phenomenon that it's spawning after-school programs to help teenage girls deal with pressures from the media and peers around fashion. "Have you stopped being friends with someone because she wore clothes you didn't like?" asks one "Bully Quiz" developed by Penn State professor and author Cheryl Dellasega for Camp and Club Ophelia, a girls relationship program. Educational psychologist Dorothy Espelage tells the Wall Street Journal that in her 14 years of research she has "been surprised by how kids revere those they perceive to have the best clothes." Such children's culture dovetails with a trend in many designer labels targeting teens and children. The obvious question that needs to be asked is where do these kids get the money from to indulge their "fashion sense?" Obviously, their parents. Ridiculous!
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Yours for $5,000 and she'll grow out of it in six months!
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