The first thing you learn when living in New York city is that unlike most other cities in the world, there are virtually no public toilets. In an emergency, you have to seek out a coffee shop or department store (where the facilities are on the 12th floor and it takes you 15 minutes to get there!) So, I was intrigued to read that P&G is promoting Charmin Toilet rolls by opening "comfort stations" in Times Square. Not a bad idea... But as usual they have to announce it with "MarketingMBAGeekSpeak." This is what the P&G brand manager said... "We're seeking to develop an emotional connection with the consumer. It's all about surprising and delighting the consumer with a great bathroom experience when and where they least expect it!" All I can say is this guy speaks a load of crap!
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My brand!!!
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