You have to love the news today in AdWeek that Omnicom Group is building a new digital creative network called Redurban. The holding company is forming the network around Amsterdam, where the Netherlands-based digital creative agency Redurban, which it purchased in the first quarter, is based. It will add offices in Dallas and open offices in London and New York. It goes on to claim that the expanded Redurban operation is being launched with about 200 employees and then proceeds to toot the horn of the new company by stating they are kicking off with several Dutch clients, including the national lottery. What they fail to tell you is that with a total population of about 16 million, we're not talking about a major market here, let alone serious income... But it makes good PR... And, isn't that what counts?
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And if you sign on with Redurban... We'll give you a free "Clogmobile!"
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