Advertising, ad campaigns, ad agencies, and the people that make it happen

For all those "uber-celebrities" who get paid a ton of money for merely showing up, Paris Hilton is without doubt, the leader of the pack. News out today states that she has replaced former pal Lindsay Lohan as Las Vegas nightclub LAX's New Year's Eve good time girl - for a whopping US$1m. The socialite will end a "tough" year, which saw her spending time behind bars - But not too much time! The 26-year-old heiress is being offered a cool $1m to play hostess for probably no more than a couple of hours. Being paid to show her face is nothing new to Hilton - she reportedly earned more than US$2m, just for sitting in the front row at designer Kira Plastinina's fashion show in Russia on Monday. As one celebrity authority puts it... "Paris is receiving the biggest payday ever for a one-night appearance in Vegas. Nobody draws a crowd like she does." Lindsay Lohan was initially billed to host the LAX party, but she pulled out earlier this week citing post-rehab sobriety concerns. Mmmm... New Years Eve... Lots of champagne... Smart move!

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Rumor has it Paris Hilton is about to endorse a lawn care product!