Advertising, ad campaigns, ad agencies, and the people that make it happen

I have a ton of frequent flyer miles, and I usually use them to upgrade from economy to business or first class. I like the extra room, I like the better service. Hey, you even get free drinks. That's why I was mystified to read today that Southwest Airlines is coming out with a deal were if you pay $30 extra - One way - you get to board the plane first... But, Southwest doesn't have business or first class cabins. All the seats are the same. So that $30 means you save about five minutes at the gate... And that's it! I wonder how many crazy people will actually cough up the extra $30 for basically nothing extra?

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Come fly with me!