Advertising, ad campaigns, ad agencies, and the people that make it happen

With the news that Google is introducing some kind of encyclopedia tool by the name of "Knol," which is supposed to kill Wikipedia, it was interesting to read the opening paragraph to Rob Hof's article at BusinessWeek.com about the latest Google venture: "Funny how people always want to declare whatever Google announces as a [insert name here]-killer. Google's new tool called "Knol," which will give people a way to write "authoritative" articles about a particular subject, is supposed to kill Wikipedia." It's usually all the competing companies that are desperately trying to come up with a "Google - Killer." Which with the ever growing mass of Google, is getting harder to do with every passing day. I firmly believe that within ten years Google will control the universe... They're even having a go at Microsoft with their Web Aps via their "Cloud Computing" business model... Early days yet. But, it could happen.

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It's not a cloud... It's a computer!