Advertising, ad campaigns, ad agencies, and the people that make it happen

Last Sunday, there was a great article in the New York Times about the different approaches to "Cloud Computing" being taken by Google and Microsoft. Forget all the esoteric (but highly important) detail about how this is the way we will use most software applications in the future. The most eye opening thing about that article was how it spelled out the different ways that the two companies work. Microsoft takes forever to wade through their top heavy layered structure (I know, I've worked on their account at several agencies... It's a nightmare.) Google does stuff in weeks if not days. Decisions are made quickly, but based on sound thinking. They realize that in today's fast moving marketplace you can't afford to sit around testing and refining, 'cos the train is leaving the station. Which is funny when you consider that over the years MS has repeatedly launched "buggy" products, even though they have been in development forever. Which is why I sincerely believe that one day Google will end up running the entire universe!

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Yeah... But don't feel sorry for Bill Gates. He's got his!