Am I the only one who finds it strange that Starbuck's, the legendary, we do not do traditional advertising icon, is now up to its armpits in -Horror - Gasp - Traditional - 30 second TV spots? Remember when this world's most expensive cup of coffee, grass roots company scam started out. They didn't have servers, they had "Barristas." You didn't order a large cup of Joe, you ordered a "Grande, cappuccino, mocha, douchenozzle." You could work your laptop (for a fee!!!) on the in-house Wi-Fi network while your bandana clad dog sat by your side instead of being out chasing cats. I realized the end was near a couple of years ago when Starbuck's opened in Vienna... That's right, Vienna. The center of the coffee universe for two hundred years before Starbuck's was even a gleam in Daddy Warbuck's eyes. But, the problem with Starbuck's, is the same problem every success eventually has to face... You got too big. Now you can only get small. It's the same with ad agencies... Remember the immortal words of Jay Chiat twenty years ago... "I can't wait to see how big we can get before we get bad!" Damn right Jay... Ad Agencies are the single worst example of inner rot... But it applies to business in general.
Extra cream is good!!!
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